It can be said that T-Tok has taken the social media world by storm.

Since its launch, the platform has grown at lightning speed and now has 1 billion monthly active users and is the most downloaded app in 2020 and 2021.

It not only provides a platform for entertainment and leisure, but also provides opportunities for advertisers and brand owners to reach and engage audiences.

But how much does T-Tok's advertising cost? How do you manage your budget efficiently?

Let's dive into the costs associated with T-Tok advertising and explain how to get the best results from your investment.

T-Tok Ads Types

T-Tok ads appear in several different formats in apps and can help advertisers achieve a range of goals.

1. Feed

ads In-feed

video ads are run in the T-Tok homepage feed, also known as the "For You" page.

In-feed ads are great for providing short, lively product videos or brand messages.

Technically, In-feed ads can run for up to 60 seconds, but it's recommended that your videos only last about 15 seconds to maintain attention and increase engagement.

Viewers can interact with your online ads by liking, commenting, and sharing. You can also add a call to action (like "Buy now") at the bottom of your In-feed ad to help drive specific actions and website traffic.

It's also important to confirm the location of your In-feed ads. Since this format is in the For You page next to standard user content, you'll need to make creative assets that feel authentic and native.

If your video feels like overly embellished sponsored content, T-Tok users may be less willing to engage with your ads.

2. TopViwe Advertising TopView

advertising is designed to quickly and effectively attract the attention of the target audience.

When the user opens the T-Tok app, the format appears immediately, occupying the top position of the For You page.

These video ads can run for up to 60 seconds, but it's still very important to capture audience interest within seconds.

Your video will also play automatically in full-screen mode with audio enabled, so this is a great opportunity to make a statement.

You can also include specific CTAs in your TopView ads, so you can use this compelling placement to drive a lot of clicks and conversions.

If

you want to make an impact through T-Tok advertising, Brand Takeover Ads are the right format for you. Once the user opens the app, this eye-catching ad appears, taking up the entire screen, providing advertisers with a great opportunity to increase engagement.

The placement includes a short 3-5 second video (or still image) that users can click to visit an external landing page or tag challenge page.

Viewers can only see at most one brand acquisition ad per day, and since that placement is so unique, running it incurs some high costs.

4) Hashtag Challenge The

Brand Tag Challenge appears at the top of the T-Tok "Discover" page. They are designed to generate a lot of user engagement.

When a user clicks on a tag challenge ad, they are taken to a separate landing page that includes a description of the challenge, rules and guidelines, and a link to the advertiser's website.

If users want to participate in the challenge, they can create and publish their own content submissions, using the brand's hashtag to promote their videos.

If you're looking to drive mass engagement, the Tag Challenge can be a very powerful tool.

However, you need to make sure you have a creative and engaging idea that will really engage your audience and encourage engagement.

5. Brand Effects

Brand effect is essentially a T-Tok filter, which the audience can participate in and share organically.

This format can bring extraordinary results to advertisers. Branding is highly visual and very helpful in increasing engagement, but they also help generate UGC at scale.

If your brand gain popularity among users, it will be shared by more and more people, quickly building momentum and expanding your reach.

Brand effect can be promoted as paid advertising, but the real power comes from organic sharing. You need to create a filter that is relevant, entertaining, and engaging to your audience.

6. KOL

Advertising KOL

marketing is very popular on T-Tok because content creators provide brands with the opportunity to influence purchasing decisions and build credibility.

Instead of directly attracting potential customers, you can use influencers that your target audience already trusts and follows.

This helps make your product information more authentic and convincing.

KOLs can offer advertisers a variety of T-Tok content, from product recommendations to how-to videos and brand challenges.

The key is to choose the right KOL for the job. Depending on your budget, you may need to reach out to KOCs, not global celebrities. You also need to identify credible creators who can communicate effectively with your target audience.

2. How much does a T-Tok advertisement cost?

T-Tok advertising costs will fluctuate periodically due to a number of different factors.

External factors (e.g. seasonality, competitor activity, industry) will affect your campaign

cost, but your campaign settings (e.g. ad format, lifetime budget, bidding strategy) will also affect the final price you pay.

Let's look at the average advertising cost of T-Tok to provide a rough guide for future advertising campaigns.

The average CPM (cost per thousand/cost per thousand impressions) for T-Tok video ads is ￡8.26. Advertisers also need to spend at least around ￡400 on campaigns, so you'll need to keep that in mind when preparing to launch your T-Tok ads.

It's also important to note that some T-Tok ad formats involve a flat fee rather than being purchased by CPM.

For example, the Labelling Challenge will cost around ￡120,000 to run for 6 days – and paid promotions will also incur additional costs. Brand Takeover can cost up to ￡40,000 for 24 hours.

Keep in mind that T-Tok's CPM will always fluctuate, so your total cost will never be fixed. It is essential to closely monitor your own activity expenses so that you can effectively manage your daily budget!

3. How to Optimize T-Tok Ads for ROI

No matter what your T-Tok advertising goals are (conversion rate, web traffic, app installs, etc.), you want a positive return on investment.

First, you'll need to keep an eye on your campaign reports. Monitor performance, identify top-performing strategies, and adjust budgets accordingly.

You can also calculate the return on your ad spend on a regular basis to ensure performance is moving in the right direction.

This is ROAS computation – don't worry, no complicated operations!

ROAS = Ad Revenue ÷ Cost of Advertising

ROAS isn't flawless, but it does give you a really good indication of how effective your T-Tok ads are.

If you see excellent ROAS

after doing campaign optimization (a 4:1 ROAS is considered excellent), then you can proceed with confidence.

Different T-Tok formats can help your brand achieve a wide range of goals.

However, not every ad format is right for every campaign. You'll need to think carefully about your goals, your creative assets, and your advertising message.

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